SEO & Web Consolidation
Consolidated two competing websites into one powerful, SEO-optimized site that now generates 2+ qualified leads per week instead of one every few months.
Executive Summary
Atlanta Concrete, a Metro Atlanta concrete polishing company, was struggling with a fragmented web presence and ineffective lead generation. Two competing agencies had created separate websites (.us and .pro) with outdated designs, incorrect branding, and poor SEO practices, including hundreds of spammy doorway pages. Their Google Local Services Ads were costing several hundred dollars per lead with only 1 lead every 3-4 months, most unqualified. Working with our preferred partner Growth Squad, we consolidated resources, rebuilt the site with modern SEO/AEO best practices, and immediately saw results: 2+ qualified leads per week from a streamlined 30-page site built on a strategic hub-and-spoke model.
About the Client
Atlanta Concrete specializes in concrete polishing, epoxy flooring, metallic coatings, staining, and other decorative concrete services across Metro Atlanta. Serving residential and commercial clients throughout Fulton, Gwinnett, Cobb, DeKalb, and surrounding counties, they needed a digital presence that accurately represented their expertise and generated consistent, qualified leads for their specialized services.
The Problem
Fragmented Web Presence
Competing Websites:
Two different agencies had created competing websites (atlantaconcrete.us and atlantaconcrete.pro), splitting the company's digital authority and confusing search engines about which site to rank.
Outdated Design & Branding:
One site used outdated design practices with incorrect branding, while the other had correct branding but only about half the necessary company information. Neither site effectively represented the business.
SEO & Lead Generation Issues
Spam-Like Page Structure:
One site was spamming Google with individual pages for every service in every location, hundreds of low-quality doorway pages that violated SEO best practices and diluted the site's authority.
Ineffective Paid Advertising:
Google Local Services Ads were limited to the "Floor polishing" category, not an accurate representation of their services. At several hundred dollars per lead, they were getting maybe 1 lead every 3-4 months, with more than half being unqualified.
Our Solution
Site Consolidation & Rebuild
Domain Consolidation
Working with Growth Squad, we shut down the atlantaconcrete.pro site and consolidated all resources into the .us domain, immediately improving search visibility.
Complete WordPress Rebuild
Rebuilt the entire site on WordPress with proper branding, fixing years of inconsistent messaging and design issues.
Hub-and-Spoke Architecture
9 Service Hub Pages
Created dedicated pages for Epoxy Flooring, Metallic Coatings, TRU PC, Polished Concrete, Staining, and more, each optimized with quality, user-focused content.
5 Regional Spoke Pages
Developed location pages covering all of Metro Atlanta (North, Northwest, Northeast, West, South Metro) with Georgia-specific details and natural language.
Strategic Internal Linking
Implemented a comprehensive internal linking strategy connecting hubs and spokes for maximum SEO value and user navigation.
SEO & AEO Optimization
LLMS.txt Implementation
Added AI model optimization foundation to ensure visibility in AI-powered search platforms like ChatGPT, Perplexity, and Google AI Overviews.
Quality Content Standards
All content written with natural language, Georgia-specific details, and user-focused formatting, a clean, valuable resource rather than keyword-stuffed spam.
Results & Impact
Immediate Lead Improvement
Even before the new site launched, simply shutting down the competing .pro domain resulted in an immediate increase in leads. Once the rebuilt site went live, lead volume jumped to 2+ qualified leads per week, a dramatic improvement from the previous 1 lead every 3-4 months.
Quality Over Quantity
By reducing the site from 500+ spammy doorway pages to approximately 30 high-quality, strategically structured pages, we created a resource that both users and search engines value. The hub-and-spoke model ensures every page serves a purpose.
Future-Ready Foundation
With LLMS.txt implementation and SEO/AEO best practices in place, Atlanta Concrete is positioned for visibility in traditional search engines and emerging AI-powered platforms alike.
Client Testimonial
"I just had time to look at the new site you built. It looks amazing. Your attention to detail for the explanation is perfect. I didn't even tell you where to put everything, you just knew. It's so perfect."Jason Hicks, Atlanta Concrete
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