Dangerous Gentleman, Initial Webflow Build & Brotherhood Launch
A complete brand website built in three weeks with our design partner Share Services, connecting the store, video, email, social, and membership tools so Dangerous Gentleman could launch their brotherhood.
Executive Summary
Dangerous Gentleman needed to launch their brotherhood membership to the world on a tight runway. We partnered with Share Services, who owned the Figma design for the client, while Jet Black Solutions handled the full Webflow build-out and the integrations behind it. In about three weeks we shipped a launch-ready site connected to Shopify, YouTube, their social accounts, Mailchimp, and Thinkific, and we have continued to advise on marketing and branding as their next phases roll out. The live site is at dangerousgentleman.com.
About the Client
Dangerous Gentleman is a men's brotherhood and lifestyle brand built around community, content, and a membership experience. Their public presence spans a content library, an online store, social channels, and a paid brotherhood membership, and all of it needed to live behind one cohesive launch site.
The Challenge
Tight launch window
A full brand site (design, build, and integrations) needed to be production-ready in roughly three weeks to support their early 2026 launch.
Multiple platforms, one experience
Shopify for commerce, YouTube for video, Mailchimp for email capture, Thinkific for membership content, and active social accounts all needed to feel like one product on the site.
Clean handoff with a design partner
Share Services owned the Figma design for the client. We needed a build process tight enough that design intent survived into a fully responsive Webflow implementation without slowing anyone down.
Our Solution
JBS led the Webflow build and stitched the third-party platforms into a single launch site. Share Services led the Figma design for the client; we translated that design into a production Webflow site and wired up the systems behind it.
Webflow build from Figma
A fully responsive Webflow implementation of the Share Services design system, with components, CMS structure, and SEO basics ready for launch.
Shopify commerce integration
Shopify storefront connected so product browsing and purchasing live alongside the brand content rather than in a separate silo.
YouTube & social presence
Video content and the brand's social accounts surfaced on-site so visitors land on a complete picture of the brotherhood instead of a stub.
Mailchimp capture
Email capture wired to Mailchimp so every visit had a clear next step and the audience kept building between content drops.
Thinkific membership link
The brotherhood membership experience runs on Thinkific, linked from the site so members move into the gated content cleanly from the public pages.
Ongoing marketing & brand strategy
After launch, JBS has continued to provide strategic guidance on marketing and branding as Dangerous Gentleman expands the brotherhood.
Results & Impact
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